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Localization: The Key to Engaging Your Target Market
Localization service for brands who want to cater to more markets worldwide is a great opportunity. The purpose of this service includes not only translation of languages, but also work specific to the local market by conducting special market research to that region. As SEOZOF, every project combines the language and culture of your target audience, we offer the most appropriate solutions to the needs of local markets.
Market and Target Audile Analysis
The first step of the process is to make the target market and mass analysis correctly. Make language, culture, region analysis correctly, creates the basis of localization work.
Content Adaptation and Translation
Not only localization is provided by translation in language. Contents are adapted to the target audience according to appropriate habits and local preferences. Rewrites contents in accordance with the jargon of the target market.
Technical and Visual Adaptation
Visuals and colors on the website are also re-stimulated according to the cultural expectations of the target market. Also, all technical infrastructure is optimized to serve in local language.
SEO Strategies Tailored to Local Markets
Localized content should be optimized according to local SEO requirements. Keyword research is done in accordance with search engine algorithms and strategies are determined to be more visible in local calls.
Testing & Continuous Improvement
Localized content is tested in the target market and feedback is received. Contents are continuously improved in line with user behaviors and returns. This process is critical for long-term success of localization service.
Boost Your Brand's Performance with Strategic Localization Solutions
As SEOZOF
How We Provide Localization Services
Your brand is a localization service in one of the doors opened in the global market. SEOZOF As we address the localization process to the most fine detail, and we organize our content strategy according to very different flour, such as functionality, cultural compatibility. We shape the localization process of your brand in accordance with habits, expectations and local dynamics of your target audience. We develop strategies to succeed in the local market in every step and help you achieve success on a global scale.
SEOZOF
Localization Process
With Seozof’s localization services, you can create a strong asset in the global market, appeal to local markets more effectively. By offering content to your target market’s cultural, language and technical requirements, you can increase your brand’s international success.
Target Market and Culture Analysis
1
We set our localization strategy by analyzing the target market and culture of your brand.
Content and Language Compliance
2
We produce content suitable for the language and culture of the target market.
Publication of Local Content
3
We publish local content in the most accurate time zones.
Performance Measurement
4
We regularly measure the success of localized content.
Frequently Asked Questions
Localization is the process of making a product, content or service in accordance with the language, cultural and technical requirements of the target market.
It covers not only one-to-one conversion of a text, but also the culture, habits or preferences of that content or service related region. An effective localization strategy allows your brand to be recognized as a natural and domestic brand in new markets.
It covers not only one-to-one conversion of a text, but also the culture, habits or preferences of that content or service related region. An effective localization strategy allows your brand to be recognized as a natural and domestic brand in new markets.
Language translation is only the process of transferring words from one language to another. Localization is much more comprehensive. In addition to language translation, the adaptation of content to culture covers adapting to the local market.
Localization aims to ensure that the product feels like created there in the market, considering the entire user experience.
Localization aims to ensure that the product feels like created there in the market, considering the entire user experience.
This process varies depending on the scope, complexity and number of target markets.
While 2-4 weeks can be enough for a simple website, you may need to be done regularly for a comprehensive and continuously updated website. The most important factor affecting time is content volume, technical integrations and approval stages. Effective planning process significantly accelerates.
While 2-4 weeks can be enough for a simple website, you may need to be done regularly for a comprehensive and continuously updated website. The most important factor affecting time is content volume, technical integrations and approval stages. Effective planning process significantly accelerates.
The most suitable localization strategy for your target market should be shaped according to the characteristics of the market and your business goals. Firstly understand the language, cultural properties and digital habits of your target audience by conducting a detailed market research. It is quite important to do competitor analysis in localization service. While some sectors require full localization, partial adaptation can be enough for some. Local SEO strategies like local payment methods and customer service are critical.
